Premium WordPress Themes make it very easy to add blog sections to your website. In fact, WordPress is almost synonymous with blogging. When you get into working with themes, the way that the theme allows you to style, alter and layout the blog will be vital. Even if you don’t plan to add a blog immediately, this is an important feature for search engine optimization and you should pay attention to how much power the theme gives you over the layout of and functions on the blog.
Different Themes and Capabilities
Most of the premium theme studios put together themes intended for different types of users. Some themes will offer you an incredible amount of flexibility over the layout and functions that you put on your blog but, in some cases, there may be so many options that using the theme is too difficult for non-technical users. These themes are typically intended to be used by professionals. There are usually themes available, however, that do have some very simple options for laying out the blog that also make it easy for the user to simply set the blog up and match it to their existing theme.
Most premium themes allow you to control the typography. It’s important to use the different header options available so that you give yourself a legitimate reason to use your keywords more frequently and so that the search engines see what your articles and content are about. From an aesthetic standpoint, you want to make sure that the typography matches the rest of the typography on your site. If your site is made up primarily of static pages that offer information about your business, for example, the blogs should fit in with the overall look of those pages, and themes make it easy to ensure that it does. Changing fonts, sizes, font colors and other variables is generally not difficult.
If your blog is monetized and you have advertisements as part of that strategy, you’ll want to make certain that you use a layout for your blog that gives you enough room at the margins to run however many ads you require. If you have a blog that is primarily about information and that doesn’t really have a commercial purpose, a two column layout gives you a nice option and means that you have a wider space for your blog entries and will still have plenty of room for widgets and other sidebar elements. Footers, headers and other variables also play heavily into the best layout for your page.
Many themes have options that allow you to change the number of columns on the page very easily. Good commercial themes will generally have advertising management features built into them, as well, which make it easy for you to swap advertisement in and out of your sidebars and the other areas on your page. Utilizing these themes can make it a lot easier to optimize your page for advertising and to make certain that it’s easy to add and remove advertisements from your blog section.
Make sure you take into consideration whether any given WordPress theme you’re thinking of buying is advertised as a theme for designers or for everyday people. This should ensure that you either get all of the very sophisticated options you need or that you have the straightforward and easy to understand experience you want, in the latter case. Good word press themes also ensure that your blog content is presented in a form that is readable by the search engines, which is excellent for improving your position on the search results.